Yelp isn’t the enemy, poor customer education is

June 12, 2012

I hate Yelp! I can’t even begin to tell you how many restaurant owners I’ve heard this from! And, I understand the frustration to a point. The fact is, Yelp

NEW eBook! Successful Daily Deals Campaigns For Your Restaurant

May 30, 2012

We’re starting a new series of eBooks over at FoodBizWiz. All designed to take some of the guessing game out of marketing your restaurant in the digital world. The first

The “right” way to setup a Facebook page

March 1, 2011

Facebook gives you basically two options to represent yourself on their site. Although a business really only has one correct choice, many restaurants use a personal page as their business’

Restaurant Marketing Online, #8- Setup a NEW Facebook page

February 25, 2011

No doubt you’ve heard about Facebook, and you’re probably familiar with Facebook pages used for promoting businesses. Whether you have a page already or not, here are some ideas to

The Groupon coupon in your restaurant

December 3, 2010

Update: We just added a new eBook to our site that will go into more detail about setting up a successful daily deals campaign. Go check it out!   There’s

Restaurant Marketing Online, #7- Tying it all together

November 30, 2010

If you’ve been following along with this series then you are ready to tie all of the social media, email marketing and real life marketing together into one integrated system.

Restaurant Marketing Online, #6- User interaction

November 26, 2010

The web as we know it has changed from a static place for information to a dynamic place for sharing and communicating. This is a powerful tool that we should

Restaurant loyalty programs are worth more than you may know

November 24, 2010

A lot of restaurants use them. Punch cards, membership cards, etc. are great ways to encourage customers to become regulars. A recent study from the National Restaurant Association shows that

Restaurant Marketing Online, #5 – Copywriting, what and where

November 23, 2010

Every website needs a decent amount of text in addition to the photos, videos, etc. This is where you define who your are, what you do and why customers should

Restaurant Marketing Online, #4 – SEO, what why and how

November 19, 2010

People turn to search engines every day to find information. You want to do everything you can to make sure you show up in those searches when potential customers are